AEGON Asset Management
Global investor
Year:
2020 – 2023
Timeframe:
3 years
Tools:
Adobe, Microsoft Office
Category:
Brand Identity, Marketing
Overview
Challenge
Aegon Asset Management needed a distinctive brand identity that reflected its own positioning while remaining clearly aligned with the Aegon Group brand. The challenge was to create a cohesive visual system that differentiated the business without compromising overall brand consistency across all communication channels.
Solution
Led the creative direction and delivered a complete brand restyle. Developed a flexible visual identity and design system, then implemented it consistently across digital platforms, print communications, Microsoft Office templates, presentations, marketing collateral, and both indoor and outdoor office branding.
Result
The new brand identity provided Aegon Asset Management with a stronger and more distinctive market presence while maintaining alignment with the Aegon Group. The unified design system improved brand consistency, strengthened internal and external communications, and provided employees with a scalable set of branded assets for everyday use.
