Jungle Gym
Outdoor play experiences
Year:
2025
Timeframe:
2 weeks
Tools:
Figma, Adobe, ChatGPT, Google Drive
Category:
Marketing Presentation
Overview
Challenge
Jungle Gym wanted to enhance its digital customer experience and strengthen its brand differentiation in a competitive market. Key opportunities included improving the online product configurator, increasing mobile usability, and creating more engaging marketing concepts.
Solution
Developed strategic marketing concepts, proposed UX/UI improvements for the mobile experience, enhanced the visual quality and user experience of the playground configurator, and created the concept for the brand character Jungle Jim to strengthen storytelling and brand recognition.
Result
Delivered innovative concepts that improved the customer journey, increased the appeal of the digital configurator, strengthened the brand identity, and provided a roadmap for a more engaging and conversion-focused digital experience.
