Scalato
E-bicycle tires
Year:
2018– 2026
Timeframe:
8 years
Tools:
Adobe, Framer
Category:
Brand Identity, Marketing
Overview
Challenge
Scalato needed a premium brand identity to launch an innovative range of e-bike tires and communicate its focus on safety, performance and next-generation tire technology in a competitive mobility market.
Solution
Created the complete brand identity, contributed to the marketing strategy and campaign concepts, and developed high-end 3D tire visualizations that brought the products and technology to life across digital and print communications.
Result
Established a distinctive and premium brand presence that clearly positioned Scalato as an innovative e-bike tire brand, supported product launches, and provided scalable visual assets for marketing, sales and partner communications.
